11 Best Places to Buy Engagement Rings Online (2023)

An engagement ring is more than just a piece of jewellery – it is an expression of love. After all, your future bride-to-be deserves the very best! Shopping for your dream engagement ring is no easy feat since there’s just so much stuff to consider. But worry not, even though you are not too familiar with the ring-speak, online shopping will make your life a thousandfold easier. Researching can be a breeze, and you will have thousands of engagement ring choices at your fingertips. Now, online shopping comes with its own disadvantages, but they can easily be resolved when you know which online engagement rings to shop at. In our Best of Wedding series, we have curated the latest 11 Best Places to Buy Engagement Rings Online, providing quality recommendations to suit your engagement ring needs and budget.

This post was updated on 15 December 2022.

11 Best Places to Buy Engagement Rings Online (2023)

1. James Allen

One of the biggest, trustworthy e-commerce bridal jewellery shops for bespoke diamond rings

Founded in 2006, James Allen has pioneered the way consumers shop for fine jewellery online. Their mission – to offer the highest quality conflict-free diamonds and the largest selection of jewellery at the best price possible. As of now, they have over 200,000 conflict-free handpicked diamonds, certified by top grading laboratories like GIA, AGS, and IGI. Certainly, James Allen has become the largest online diamond and bridal jewellery retailer in the world.

Excellent customer service with a 100% money-back guarantee

What’s great about James Allen is that they have one of the best customer service standards for jewellery companies. Admittedly, purchasing an engagement ring online is no easy feat – spending at least four figures just with a click of a button! But worry not, James Allen features 24/7 customer service accompanied with an Interactive Real-time Diamond Inspection Service, the first of its kind in the industry. Meaning, every customer around the globe can thoroughly examine the diamond ring that they are about to check out in 40x Super Zoom Magnification, with the bonus of jewellery experts within your reach. Ask questions, mark points of interest on the diamond itself, review specs and grading certificates – anything to keep your mind at ease.

On top of the excellent customer service, James Allen also provides lifetime warranty, free shipping worldwide, 1-year free resizing, hassle-free returns with a 100% money-back guarantee within 30 days, no questions asked. It is really not surprising that they have excellent reviews, we find them trustworthy and reliable.

Unique, customisable rings within your reach

Once you are already convinced to purchase your engagement ring from James Allen, the next thing you have to decide is the design of the ring. Here, you can design your own engagement rings in only three steps. Start with the ring setting first, then choose a diamond of your choice, a fancy gemstone if you prefer stunning vibrant colours, and/or alternative metal options for a ring that’s perfect for someone with a unique personality. If you have no idea what you want at the moment, we highly recommend browsing through their website even if it is simply for inspiration; it is a really well-thought-out website for rings.

Aside from engagement rings, James Allen also has a massive selection of wedding bands, as well as fine jewellery for gifts. Make sure that you take advantage of James Allen’s free engraving offer, so the ring you are planning to buy would be more personal.

James Allen Holiday Sale:

2. Blue Nile

A global leader in handcrafted engagement rings and beautiful fine jewellery, the best thing about Blue Nile is their expert jewellers can help you create a one-in-a-million engagement ring as a unique way to show your love. Their highly skilled artisans only use GIA-certified and ethically sourced diamonds and other high-quality materials to ensure that you can truly achieve the ring of your dreams. And all these are at a great value, too! That being said, we are not surprised about Blue Nile has earned the trust of hundreds of thousands of happy couples and over 2 million customers

What’s also great about Blue Nile is they also offer lab-grown diamonds if you are looking for a more affordable (yet still beautiful and sparkly!) engagement ring option. If you have more queries, Blue Nile’s experts are available 24/7 to help you out, thanks to their customer-first philosophy. You may even arrange for a fun and interactive virtual appointment to see your desired jewellery in more detail but in the comfort of your home. On top of everything else, Blue Nile combines high-quality craftsmanship with its industry-leading Diamond Certification, secure delivery, 30-day returns, and lifetime guarantees.

Blue Nile Holiday Sale:

3. Brilliant Earth

When it comes to ethically sourced fine jewellery, Brilliant Earth is definitely the way to go. Though their showrooms are mostly in the US, you may schedule a virtual appointment with their jewellery experts, so you can enjoy a personalised consultation right in the comfort of your home. Once you discover the ring that you love, Brilliant Earth’s international shipping service is really reliable, with free FedEx shipping, free 30 Day returns and resizes for all UK orders. You may also ask them to help design a piece of custom jewellery just for you!

The best part about choosing Brilliant Earth is that they use 100% recycled precious metals and conflict-free mined diamonds in crafting their jewellery pieces, so you can wear them with peace of mind. And if you want to dazzle up your ring further, add some lab-created diamonds which come either coloured or colourless. Whether you want one with a vivid yellow or intense pink diamond, we are so sure that you’d find something you love!

Moreover, we like how the sustainability promise does not end in their products alone. From the iconic wooden boxes to the post-consumer recycled content for all the shipping packaging – Brilliant Earth is undeniably brilliant.

4. Jared

Engagement rings can be really expensive when you don’t know where to buy them. But with Jared, customers who are looking for more accessible fine jewellery to express their love and emotions will surely be satisfied. Offering concierge-level service, experts from Jared deliver a grand personal experience in-store or online, with the safety and satisfaction of customers in mind. They offer a free lifetime guarantee to make sure your natural and lab-created diamond jewellery stands the test of time – just like your love.

In case you find a cheaper rate for a piece of jewellery with a certified natural or lab-created diamond of the same quality and characteristics, Jared will match that price. That’s how confident Jared is when it comes to their prices! 

5. Tiffany & Co

Any fan of romantic movies would probably know Tiffany & Co and its iconic turquoise brand colour. With roots starting from 1837, Tiffany is now an international icon of legendary style, bold artistry and innovative design. Their engagement rings are known to showcase some of the world’s most beautiful (and responsibly sourced) diamonds! From traditional solitaire engagement rings to modern ones with pavé and halo designs – you can only expect that everything is made with unparalleled craftsmanship fit to their standards.

If there is nothing that suits your fancy in their wide selection of jewellery, you may opt to personalise a bespoke piece of jewellery and ask help from Tiffany Diamond Experts.

6. Harry Winston

Your partner deserves everything in the world, including a breathtaking diamond engagement ring that expresses your true love in the most sparkling way possible. At Harry Winston, the engagement rings are crafted from rare diamonds, selected from only the top colour and clarity grades and expertly set in platinum. Diamonds can be found in different cuts – from cushion-cut to pear-shaped – allowing customers to choose from a wide variety of styles. But if you really want to sweep your partner off her feet, we suggest that you check out The One Double Halo Micropavé Diamond Engagement Ring. Stunning and dazzling with graceful brilliance – this exquisite ring will be a lasting symbol of your love and devotion.

7. Etsy

Etsy has always been one of our trusted go-to shops when it comes to unique handcrafted pieces made by indie artists. But did you know that they also hold a market for engagement rings and wedding bands? Etsy has literally everything! From expensive diamond rings to more practical ones with moissanite and other vibrant coloured gemstones – you will surely find something you love that fits your budget as well. You may also opt to get a themed engagement ring, like one from the mid-century or maybe one that looks like it went straight out from a video game. Even better, you get to support amazing artists and small jewellery businesses from all over the world! 

8. Verlas

Founded by a group of women that actually understand how to shop, Verlas guarantees to combine the best of the in-person luxury jewellery shopping experience and hassle-free online shopping. Every aspect of the Verlas experience prioritises the customers at all times, from their exclusive Every-Angle-View 3D to Try at Home service for up to 15 worry-free days. Given these, every customer will be able to purchase the engagement rings of their dreams with confidence! We also love how Verlas uses only ethically sourced diamonds and gemstones – definitely a huge plus in crafting jewellery pieces that last a lifetime.

9. Aurate

Aurate resembles Aurum, the Latin word for gold. So, at Aurate, you can only expect that the engagement rings come with a gold base – they simply live with the gold standard. Every gold engagement ring can be customised with whatever diamond or gemstone you want and the results are the absolute dream. Engagement rings with the highest quality and the chicest design, coupled with ethically sourced gemstones and fairly reasonable pricing – we can’t possibly ask for more.

10. Catbird

We probably all have the engagement rings of our dreams. And if yours is one with a unique design and looks very delicate, then Catbird is the place for you. Aside from their spectacular selection of engagement rings (including unisex and men’s styles!), what we absolutely like about Catbird is that they offer complimentary one-on-one appointments – both in person and virtually. Every session is tailored to the preferences of the customer. They will prepare everything for you, so you just have to relax and focus on the jewels upfront or on the screen. 

11. 1stDibs

If you are looking for an engagement ring that is guaranteed to have withstood time, 1stDibs is the answer. After all, nothing is more romantic than a ring with a proven history and character. Love through the ages, indeed, with their selection of Victorian, Edwardian, Art-Deco, and Mid-Century engagement rings. Not a fan of vintage and antique designs? No worries, 1stDibs also offer contemporary rings specially made for the modern bride! With their extensive collection of engagement rings, you will definitely find what your heart desires. 

We hope that our guide on the 11 Best Places to Buy Engagement Rings Online will help you find the engagement ring of your dreams hassle-free. If you found this useful, please share it with your friends and family! 

This post was brought to you by The Wedding Vow.